As a specialist in the field of professional business portraits, corporate and executive headshots, I am constantly surprised by the amount of online businesses with poor quality headshots.
And, oh boy, I think I’ve seen them all: the “good” ones with a drink in the hand from a recent party or wedding, the “bad” ones taken with a phone, and the downright “ugly” ones with red eyes, a grainy image, or poor quality lighting.
It baffles me that businesses spend a lot of money on branding – from logos and websites, to literature and packaging – and yet the photographic representation of the person in charge, or the worker running the daily grind, is rarely taken into account.
First impressions will always be important, and now that we conduct so many of our initial interactions online, virtual personal branding has become as important as was once the firm introductory handshake.
Also people buy from people and most of us want to see the “face behind the business” we are dealing with.
As the business owner you are the face of your enterprise. That is why having a professional headshot of yourself and/or your staff is so essential. In this day and age ‘amateur image’ often tells people ‘amateur business’; it suggests you are not a serious player in your field. A professional business photograph is an opportunity to portray a professional brand image to potential customers.
Whether you are a sole trader or company director, you will most likely have profile photographs across the internet’s social media channels be it LinkedIn, Facebook, Twitter or of course your own website. Due to the growth of social media, our online appearance can be just as important, or even more important, than our ‘in person’ image…
A consistent professional approach across your active channels has never been as important as it is today. The importance of professional headshots for businesses and professionals is crucial.
So please get in touch if you need your headshots updating…now is the best time!
The images in this post are from a recent commercial headshots session I photographed for a commercial client the Amity Conveyancing.